Terms like "soy milk" or "almond yoghurt" are already banned, this regulation attempts to erase the thought from consumer's mind that anything else than dairy products can be used for similar purpose.
Consumers are not so dumb to mix up products clearly labelled as vegan plant-based stuff. Given the climate and animal welfare impact of dairy farming, this vile attempt shows dairy producers are not willing to give their customers free choice.
Disclaimer 1: Yes, this campaign is supported by several large-ish vegan food companies. But as this is a battle between industry lobbies I see nothing wrong with this. Notice that "Alpro" is missing – the brand is now owned by the huge dairy company "Danone".
Disclaimer 2: I find the term "censorship" used throughout the campaign a bit overblown. Nevertheless I support the main objective of the petition and just signed it.
@schmittlauch tbh find ich "Zensur" in dem Kontext als viel passender/treffender als an so vielen anderen Stellen wo ich dne Begriff lese. Zensur hat immer eine staatliche Komponente dabei, oder zumindest die einer dominanten Gesellschaftsgruppe. Hier versucht der Staat (bzw. ein supranationales Staatengebilde) selbst objektive Vergleiche von Produkten (laut dem 1. Artikel) zu verbieten. Insofern lässt sich hier IMHO schon dieser Begriff verwenden.
@schmittlauch This is infuriating to me because I can’t have actual milk. It’s not that I choose oat milk because I’m deceived into it.
@Gargron The dairy industry would then probably tell you to use cow milk without lactose – at least if your condition allows that >.<
While I assume that this amendment mostly hinders new customers from switching over to plant-based products because they'd be more obscure to discover, all the people voluntarily drinking that stuff make it more widely available for people actually relying on it like you are.
@schmittlauch @Gargron Well, that's the thing. _Both_ are normal. People with lactose intolerance aren't ill or abnormal in any way. (In fact, lactose _tolerance_ is a deviation from the base genotype of mammals—the enzyme required to digest lactase normally stops being produced after infancy, but in some people that gene is "broken" and the enzyme persists life long. In other words, lactose-tolerant people are mutants ;)
@dmbaturin Yes I know. Normal == the statistical norm of people and what they are expected to be.
Society expects you to be able to digest milk as lactose products are served without any comment or question and requesting lactose-free or plant alternatives is considered as a deviation from the default.
That's no judgement of individuals, but of their role and experiences in the society affected by these regulations.
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